Experience

13 years. Three companies. One throughline.

Consistent quota attainment, C-suite deal-making, and the ability to translate complex ad and measurement solutions into quantifiable revenue.

  1. Jun 2024 to Present

    Remote

    Measured

    Director of Sales, Advanced Media Measurement

    Lead enterprise sales of Measured's AI-powered incrementality testing and Causal MMM platform to Fortune 1000 brands, helping C-suite marketing leaders optimize $15M+ media investments with causal measurement.

    • Consistently exceed revenue targets at 100% attainment every quarter, including multiple quarters of $1M+ in revenue.
    • Closed a $500K enterprise deal from cold outreach to signed agreement in under four months by building an executive-level business case around AI-powered incrementality and full-funnel media optimization.
    • Secured multiple mid-six-figure wins with CMOs across eComm, Retail, Entertainment and more, translating testing and agile MMM into ROI narratives.
    • Oversee hiring and coaching of sales team on consultative selling, MEDDPICC, and pipeline generation in a technically complex SaaS environment.
  2. Sep 2021 to Jun 2024

    Remote

    HundredX

    Director of Sales

    Leader of corporate sales and partnerships team tasked with growing HundredX SaaS platform across more than 20 different industries.

    • Established full-year partnerships across multiple categories including eComm, sports, and gaming, equaling a 120% increase in revenue year-over-year.
    • Navigated the HundredX & Forbes partnership, working directly with C-suite brand leaders on the Forbes/HundredX "Best in Class" rankings.
    • Led the HundredX corporate sales team of 5 through coaching, onboarding, ongoing training, and quarterly evaluations.
  3. Nov 2019 to Sep 2021

    San Francisco, CA

    Google

    Account Executive, LCS

    Served as Account Executive across eComm & Retail vertical, developing Joint Business Plans to drive full-funnel growth across Google and YouTube.

    • Exceeded 100% of quota every quarter with an average attainment of 112%.
    • Executed retail brand's first 12-month Video incentive deal directly with the CMO, equaling $15M guaranteed spend for the year.
  4. Apr 2020 to Aug 2020

    San Francisco, CA

    Google

    Sales Rotation, Conversational AI Ads

    Collaborated on rotational team that developed, launched, and productized Google's first-of-its-kind AI-powered conversational ad product.

    • Influenced both internal and external parties to adopt pilots through a bespoke sales narrative, equaling $1M in AI-focused ad revenue.
  5. Sep 2018 to Nov 2019

    San Francisco, CA

    Google

    Senior Partner Manager, LCS

    Managed relationship with Retail & eComm brands, each representing $10M-$30M quarterly in revenue and a growth goal of 20% year-over-year.

    • Achieved 100% of quota in 5 consecutive quarters with an average account growth rate of over 33% year-over-year.
  6. Jul 2016 to Sep 2018

    San Francisco, CA

    Google

    Account Manager, LCS

    Lead account manager on team's $60M quarterly book of business, working directly with performance and brand advertisers across Google Ads and YouTube.

    • Exceeded 100% of quota in 7 consecutive quarters with an average account growth rate of 21% year-over-year.
  7. Oct 2014 to Jul 2016

    Ann Arbor, MI

    Google

    Associate Account Strategist, SMB

    Served as the 'face of Google' for small businesses across Google Support.