A revenue leader for the AI era.

I help the world's leading brands stop guessing and start growing. After seven years at Google across LCS Retail and Programmatic, influencing over $250M in media spend, closing eight-figure video deals, and helping productize Google's first AI-powered conversational ad format, I moved to the frontier of marketing measurement, selling incrementality and Causal MMM to Fortune 1000 CMOs who need proof of what's actually driving growth, not just what platforms claim is working.